Pinnacle sold Steinberg to Yamaha

Zer · Post by **Zer** » Tue Dec 21, 2004 10:53 am

To mee it seems that there`s only money for video gear at the monent or what`s that again about?

<font size=-1>[ This Message was edited by: Zer on 2004-12-21 10:54 ]</font>

braincell · Post by **braincell** » Tue Dec 21, 2004 11:44 am

More info here:

http://www.sonicstate.com/news/shownews.cfm?newsid=1831

Counterparts · Post by **Counterparts** » Tue Dec 21, 2004 12:10 pm

Oh ... dear.

Sorry for being pessimistic, but my initial mental image was one of customer loyalty and support being flushed straight down the pan.

Yamaha's dreadful atitude to their customers was what ultimately made me sell my SW1000XG and switch to Creamware.

And now they own Steinberg, a company which doesn't exactly have the best "looking after customers" track record, in my opinion.

Time to save up for a Mac... :-/

Royston

Zer · Post by **Zer** » Tue Dec 21, 2004 12:56 pm

I'd say the problem is that audio related soft esp. when it`s only marketed in the professional area (and its prices) is not the rainmaker.

All the peaople want to edit photos and videos but there are only a few left who want to spend their money on music soft these days.

Lets see...creamware downsized its team. Half the development switched to wizoo,
Steinberg has been sold the 2nd time for a joke of money, technics went broke again and was sold to panasonic.

<font size=-1>[ This Message was edited by: Zer on 2004-12-21 12:57 ]</font>

Spirit · Post by **Spirit** » Tue Dec 21, 2004 11:05 pm

... and Sony bought Sonic Foundry. But the jury is still out on that one. Vegas 5 was excellent; Acid 5 is awful.

It can't be good for the Steinberg team morale to be passed around like some old shoe...

astroman · Post by **astroman** » Tue Dec 21, 2004 11:44 pm

I'd rather asume it was planned somewhat like this from the beginning.
Now Pinnacle got their free audio editor and Yamaha has some staff to complete their multitrackers.
Certainly Steinberg's negotiations with a (the biggest ?) music company would have been slightly different...

my speculation, Tom

kensuguro · Post by **kensuguro** » Thu Dec 23, 2004 12:48 am

hey, but my friend at Sony is looking into what is really happening in Sony's sound department. Truth is, it seems like they have a broad plan of getting into the audio software market, but they don't have the specifics yet.

My friend's trying really hard to get onto the market team before things get out of hand tho. And worry not, he's a composer who knows what he's doing. I just hope Sony knows what they're trying to do.

Post by **garyb** » Fri Dec 24, 2004 7:40 pm

astroman · Post by **astroman** » Sat Dec 25, 2004 7:44 am

On 2004-12-24 19:03, stardust wrote:
...That was back in the 70s and 80s when there were plans. Plans of making dreams reality...

people have grown, maybe considering funds for retirement... ?

honestly, I use to keep mags and literature over time (and I have quite an amount from the time you mention) - you're absolutely right.

But it wasn't all about dreams only.
The intellectual level of the published stuff was a lot higher than today - possibly influenced by the fact that one had to be fairly 'educated' to get access to technology at all.

Now we have the internet (taking the place of many trad mags) and (have to) look up the gems between floods of nonsense and advertisement - like searching a needle in a haystack.
Even worse, anyone with access to a modem or network now considers himself 'educated' because he or she can google up something.

A pretty obvious situation for smart searchers for business opportunities.
Who would refuse a million if it's THAT easy to make ?

I'm certainly not the person to insist on 'yesterday was better...'
Challenge, change and progress were motivations that drove me into technology.

But where's conceptual progress ? Everything has become more complex, but is it smarter to operate ?
I've had high expectations when 10 years ago storage (and CPU) prices started to drop - and Triple Dat is probably the same age, and still considered a valid ergonomic solution today...

cheers, Tom

braincell · Post by **braincell** » Sat Dec 25, 2004 12:36 pm

I think music first became comercial in a big way when they started selling piano sheet music. Money and music has turned out to be a bad combination. A lot of really horrible music has been created since then.