PlanetZ forums - scopeusers.com

Within January 2006, every Online Shop purchase yields 20 EUR to Tsunami orphans in Tamil Nadu.

http://www.cwaudio.de/

Great idea!

Real Cool, great for those poor people

Bad timing considering deal and most people have stuff though.No?

yes.

i think its a good thing regardless!

yes

I wonder if the Syrian, or Iranian gov. diverted some of their Hezbollah funds to support their Muslim brothers?

Tamil Nadu is in India - there are many muslims there but not a particularly large population. India is also not an islamic country (it's secular, home to many religions).

Countries giving out aid is not a measure of how much they 'care' - it's a loan with interest... quite a different thing entirely.

By the way this is a great thing for CW to do.. people who moan about it really should get some perspective.

It's a great deal for Creamware too, when they sell a plug-in that is!! mmm should I comment.. oh go on then. ... In all honesty, why?

To support the orphins?

... or to sell plugs?

is there an alterior motive, or is this just more plain old insensitive PR & marketing.

CWA are not the only ones to point a finger at. Many other companies have similarly twisted the charity theme to thier advantage.

oh, sugar, I just spoke out of turn again.

What's the alternative? Give nothing? Man it's easy for some people to judge...

As I said, get some perspective, or get your ass out there to help with your own hands if you're so damn worthy

shroomz, i think they do it for world domination.

Well done Creamware. Talk is cheap. Actions speak.

Hey Dark, it's like this. We sat and spoke about this subject in the studio before I said anything & came to the conclusion that although the guys at Creamware mean well & are at least helping charity, this is pretty tasteless simply because it has a 'main' objective, which is to try to boost plug-in sales. Creamware are not rich, they are not making a 20000 or 2000 dollar donation, they're just saying buy our plugs & we'll donate a little money to charity, which is of course commendable from a certain POV.

Look at it qany way you wish & please be assured that I'm not just having a go at CW just for the sake of it here.

As for getting hands dirty, helping & donating, well I've got commitments here & probably wouldn't be allowed out the country anyway I've got no or little money, but I still put money in every Tsunami charity bucket I've come accross. The local paper shops & small supermarkets are mostly owned by Scottish Punjabs (some of whom are friends) & every single shop has a charity bucket. I put coins in these every time I'm in these shops. Just hope the buckets' contents actually go to the official Tsunami charities.

You got it piddi

What about a Pulsar relief project?

I hear ya Shroomz. Companies often give to charity.. there are tax breaks for it. I guess I look at this as being one of the ways good forces work in this world. Sure it can be viewed as a PR stunt or a sales gimmick, but even if it is, Creamware have milked their own plugins so much already (like the xmas/scope4.5 offer) that perhaps it might actually boost a few sales of the 3rd party stuff which can only be good I can assure you... stuff like Orbitone (coded by the brains behind Adern) often gets overlooked even though it sounds killer.

Also, having had experience of working for small companies, I can tell you that a steady stream of sales is pretty crucial just to survive... if this was Apple or Microsoft I might agree with you but considering the financial situation CW is in, it's worthy of respect. There's a big difference between a large company like Apple/MS and pretty much every single audio software company out there, except Avid/Digi, Steinberg/Yamaha and maybe Propellerheads and one or two others.

<font size=-1>[ This Message was edited by: darkrezin on 2006-01-04 16:13 ]</font>

I also understand the "fuzzy heart" approach to sales and marketing. You can buy the logo of most worthwhile causes to go on your product.

But still, I feel it's a positive move and it does good .......... regardless of which company is making a contribution to the worthy cause.

Would the critics prefer they did nothing?

they could just do it
without public notice

on the other hand such a 'morally noble' approach would miss the chance to raise public attention to the case.

imho it's not about the 20€ (not even as paid ad), but more that it reminds at a STILL EXISTING problem.
Not to forget the 'me too' effect that could make other companies jump on the train as well.
admittedly, (for me) it's not the problem to do something, but get up to a start at all...

cheers, tom

actually, i'd bet it has a lot to do with the fact that the website is administered from there now and several cwa employees may have been there and seen...